A month full of events: Tuttofood and Macfrut
From the 6th to the 9th of May at Fieramilano the biennial exhibition dedicated to the food industry will be staged, an international exhibition for operators in the sector that will welcome 2,900 brands from 40 countries around the world and that is a recognized showcase for communicating innovative ideas and interfacing with new distribution channels.
OrtoRomi will set up a 72 square meter stand, complete with a corner for preparing dishes made with its products and a space dedicated to tasting cocktails specially designed and prepared using the well-known Insal’Arte 100% made extracts as the main ingredients. in Italy, products with only fresh fruit and vegetables of first choice through the cutting-edge HPP treatment, without the addition of water, sugar, preservatives and colorings.
During the festival in the Academy area, located in Hall 5, a chef from the Italian Professional Chefs Association will also taste the Insal’Arte references, telling them about the supply chain, quality and property and providing suggestions on the moments of the day when their consumption proves to be more comfortable and functional.
OrtoRomi will also present with its extracts the Top Buyers guests of the Buyer’s lounge located in Hall 3 and will also distribute them at a selection of 14 hotels in Milan that will welcome buyers and journalists for the entire duration of the fair.
OrtoRomi together with other protagonists of the sector will participate in the round table to be held during the “IV gamma booming” conference, which will be held on Tuesday 7 May at 11.30 am in the pad. 3.
From the 8th to the 10th May 2019 OrtoRomi will attend another event, aimed at professionals from the
fruit and vegetable sector in Italy and in Europe: Macfrut_Rimini, a vertical fair that welcomes the entire supply chain and represents an important opportunity to showcase the excellence of the territory and business, as well as in-depth analysis and knowledge.
The company stand will have a new concept: without prejudice to the importance that the company has always placed on the visibility of its products during these events, in this case there will also be the opportunity to taste the dishes prepared by the chef exclusively based on of Insal’Arte products, as well as cocktails based on Insal’Arte extracts.
Thursday 9 May 2019 at the Conference Room in Hall B2, an important press conference will be held, organized by Pink Lady® on the occasion of which the recent partnership with OrtoRomi will be told, among others.
The result of the collaboration is the Extract Insal’Arte 100% Pink Lady®, presented for the first time at the international market at Fruit Logistica 2019 in Berlin and which has already met with great success in sales, thanks to its sweet and unmistakable taste.
“Participation in trade fairs that increasingly take the form of international hubs of business and relationships, responds to the need to implement a precise strategy, which aims to give an increasingly broader visibility to the company and to enhance our brand, also thanks to the birth of partnerships and collaborations “says Cristiano Detratti, General Director of OrtoRomi.
“It also” adds “to be present at events so attended by companies in the same sector or sectors that are tangential to our reality, it allows the Company to more easily intercept the distribution channels of the target countries and facilitate the commercial network in attacking new markets”.
TuttoFood_Milano: Pad. 1, Stand M18 – N19
Macfrut_Rimini: Hall D5, Stand 115