New corporate structure
In June, on the occasion of the renewal of the corporate offices, the Shareholders’ Meeting renewed the offices of its Board of Directors. The latter has equipped itself with a new organizational structure centered on the managerial footprint and the entry of the new generations.
The institutional bodies are always represented by Rino Bovo and Elio Pelosin, founding members of the company who have been nominated respectively President of the OrtoRomi Cooperative and President of the Co.Ve.Ca.A Cooperative, the main contributor of the Cooperative which groups over 50 agricultural entities with headquarters in Veneto, Campania and Abbruzzo.
Giuseppe Senese, has been awarded the vice-president position.
The novelty is represented by the executive body which is composed of the managerial figures of Giuseppe Senese, Luca Chinaglia and Cristiano Detratti as well as two representatives of the new generations.
Furthermore, the Sales Department has been assigned to Fabio Ronco and the Marketing and Communication Department to Martina Boromello remains confirmed.
After recording a negative trend due to the pandemic that hit the whole world and ended the lockdown, the Company was able to complete a series of projects that had remained in stand-by to resume activities with the usual passion and tenacity .
New products were launched, such as the Lunch Break with Calvè dressing, the new Buon Piatto and Guacamole sauce, in collaboration with Montosa, a Spanish company leader in Europe in the production and marketing of avocado.
The new management team will focus on implementing actions capable of responding to changes in the market, but above all of renewing and increasing the fundamental elements of the Cooperative’s identity: the indisputable quality and innovation of the products combined with social and environmental sustainability. All aimed at increasing consumer confidence.
Recent analyzes attest that the pandemic has changed purchasing methods and opportunities, consequently all energies will be directed to intercepting the consumer with effective and high service content proposals and with an integrated communication plan that consolidates Brand Awareness, communicates the product and talk about the importance that the issue of sustainability has for the Company.