Strategic agreement for OrtoRomi with Co.Fru.Ta Consortium

11 January 2019

OrtoRomi, third top player in the fruit and vegetable market, signs a strategic agreement with CO.FRU.TA. Consorzio Frutticoltori del Tartaro, historic agricultural cooperative based in the heart of the Polesine in Giacciano with Baruchella (RO) welcoming him as the 11th member.

Co.Fru.Ta thus became part of the large family of OrtoRomi: with its 700 hectares of land, of which 500 for the cultivation of fruit, will provide strawberries, peaches, nectarines, pears, apples and kiwi as raw material for the realization of the Extracts Insal’Arte, allowing the company to study new products to be offered to the consumer and to attack new market segments.

The Consortium’s cultivation area, thanks to the post-war reclamation works, is rich in abundant water reserves and is endowed with young lands with unique fertility characteristics, able to guarantee the quality and the flavor that OrtoRomi has always demanded selection of raw materials.

Co.Fru.Ta includes about 160 members and represents an important reality in the Veneto fruit and vegetable market, able to fully share the pivotal values ​​on which OrtoRomi has decided to focus: tradition, reliability, quality and innovation.

The producers, in fact, are distinguished by the serious commitment placed in respect for the health of the consumer and for the protection of the territory: strict controls of the production chain from cultivation to packaging, integrated control, crops specifically dedicated to organic and excellent certifications have made Co. Fru.Ta. the ideal partner with which to make an agreement.

Therefore, important productive, entrepreneurial and employment opportunities for both the cooperative realities are prefigured: an important synergy for OrtoRomi, which confirms the will to pursue continuous improvement and to innovate its proposals while maintaining intact quality and safety of raw materials.